Biotechnology helps us replace ingredients that come from nonrenewable resources, are traditionally plagued by exploitative sourcing practices, or are fundamentally detrimental to extract from the environment.
Our Squalane is created from highly renewable sugarcane that is only watered by natural rainfall. This fermentation-derived innovation replaces the need for shark-derived Squalane and natural resource-intensive olive Squalane!
Our Mica is 100% lab-made, ensuring ethical sourcing and a reduction in environmental footprint compared to mined Mica.
Our Vegan Collagen is biodesigned through precision fermentation, so we achieve higher consistency, purity, and quality without sourcing from animals.
packaging
Our boxes are made with paperboard from sustainably managed forests, printed with vegetable-based inks, and use water-based coatings and adhesives for easy recycling.
Our ultra-lightweight components are intentionally crafted to minimize materials, creating a lighter footprint for the planet and your makeup bag! Despite their featherlight feel, our packaging holds 40% more formula than the average multi-stick—proving that thoughtful design means more product, not more waste.
iNTENTIONAL foRMULAS
All of our formulas are vegan and certified cruelty-free by the Leaping Bunny Program and PETA.
Our products are multi-taskers to help you reduce the number of products and packaging in your beauty routine.
We opted for stick-format products to reduce the water content in our formulas, giving you more concentrated, high impact color + actives and resulting in fewer transportation emissions.
We're always evaluating, researching, and improving our processes to create high-performance makeup products that do not compromise the health of the planet or its people. If you have any ideas to help us on our journey of continuous progress, please reach out to us on our Socials!
