By: Carissa Lin
Happy New Year! Today, we’re going over the biggest trends in beauty for 2025, so you can stay a certified Healthy Hottie.
1. Skin is in!
Our FYPs are flooded with tutorials on no-makeup makeup, glass skin, and fresh-faced makeup.
From the rise of YouTube beauty gurus in the early 2000s, to niche influencers on TikTok, the beauty landscape is transitioning away from a full beat towards glowing, natural-looking skin! Even the biggest brands like Vogue, L’Oreal, Revlon, and Glamour UK are telling their audiences to embrace their natural radiance by starting fresh with a glowy skincare routine.
This makes BiotechBeauty your ideal makeup brand. Our makeup mission is to improve your skin as you wear it, not to mask your complexion with irritating or pore-clogging ingredients. We’re not just creating makeup with skincare ingredients sprinkled in. We design high-performance makeup that’s clinically-shown to strengthen the skin-barrier and support the skin microbiome! If you’ve been searching for something that looks like makeup but functions as skincare, you’re in the right place.
2. Boost your skin microbiome
You’ve probably heard about the gut microbiome, and how it is important for overall health, including skin health. There is emerging research that continues to point towards the gut-brain-skin connection. Aka the foods we eat (think fermented foods like kimchi and kombucha), supplements we take, our brains and hormones, and skin microbiome are all important.
In addition to the gut microbiome, having a good skin microbiome is crucial to maintaining a smooth complexion. According to Dermatology Times, “The balance of the microbiome on the skin and in our gut is an essential front line of defense, protecting us from unwanted germs.” Aka having a healthy skin microbiome prevents pesky inflammatory issues such as acne, psoriasis, and eczema.
That's why we created certified microbiome-friendly makeup to repair your skin with prebiotics, postbiotics, and fermented ingredients.
3. Makeup that fits your digital lifestyle
As our Screen Time numbers go up with our increased connectivity, products that protect against light damage are essential. SPF is your number one bestie in preventing skin damage. Numbers two and three should be products powered by antioxidants and blue light-protecting ingredients. Check out our blog here for the full scoop on blue light-protection.
4. Sustainability
Environmental impact is a top priority for rising makeup brands. As consumers express growing concern for sustainable shopping habits, beauty brands are starting to pay attention and make better decisions for the planet. A few of our solutions at BiotechBeauty are to use biotech-derived alternatives to ingredients that are traditionally unsustainable to source from the environment and to source packaging that is recycled and recyclable. Take a look at one example of how our vegan collagen allows us to create 100% vegan makeup formulas, or how our lab-made mica provides a sustainable alternative to traditional mica mining.
5. Clinical transparency
Consumers are demanding science-backed, transparent information about their beauty products. After years of fluff marketing and unsubstantiated claims within the beauty industry, more brands are now leveraging clinical trials to build trust with consumers by providing studies to support their ingredient claims. This level of transparency feeds a virtuous cycle because it empowers consumers to make educated decisions about their products, while also urging more brands to develop truly effective formulas.
6. Multi-functional products
As lifestyles get busier, consumers are seeking efficiency with multi-functional products that simplify routines without sacrificing efficacy. Expect hybrid cleansers, tinted moisturizers with SPF, multi-sticks, and skin-improving makeup to be on the rise!
Plus, with multi-functional products, reduce clutter in your makeup bag and promote sustainability through less packaging!
7. Biotech-led innovation
Biotech skincare is on the rise, offering targeted and sustainable solutions for skin health. Biotech beauty allows scientists to formulate efficacious products without sacrificing the health of the environment or animals. Creating ingredients in a controlled laboratory allows for better precision, potency, and purity than sourcing from nature! At BiotechBeauty, we formulate our makeup with ingredients such as lab-derived synthetic mica and squalane. These provide an effective and sustainable alternative to their conventional counterparts while reducing environmental harm such as land destruction and water consumption.
8. Men!
You read that right, girlfriend. On average, men are now using eleven beauty products instead of six. Marketing to men is also different, as it’s done more through endorsements by celebrities and athletes. How interesting! Men’s skin is generally thicker and tougher, so it helps to know which products are the best fit.
Gone are the days of grabbing any old product that looks good off the shelf. Here are the days of men upping their research on what goes into their routine! According to Euromonitor International, a leading global market research company, “An increasing number of premium men's skin care products boast higher-quality ingredient combinations such as peptides, alpha hydroxy acids, retinol, and hyaluronic acid for targeted treatment in anti-acne management, anti-ageing, and skin barrier restoration.” See how BiotechBeauty uses these ingredients to stay on top of the game in skincare!
Other brands that are changing the game for men’s skincare.
- hims uses clinically-proven ingredients and custom treatments to target issues like hair growth, sex drive, weight loss, and smooth skin.
- Tiége Hanley was founded by four guys who wanted to make men’s skincare that is simple, uncomplicated and affordable.
Stay trendy!
XO,
BiotechBeauty
