By: Carissa Lin
There’s a major problem in the product testing industry— inclusivity. From skincare to makeup, there’s a lack of diversity in skin tones among test subjects. Did you know that the standard procedure for beauty product testing in clinical trials is to test on fair skin only?
Most beauty companies do not conduct clinical testing— and if they do, they are not required to test on all skin tones and types.
Overlooking skin tones in product testing not only demonstrates a lack of awareness of the diverse customer base but also overlooks a substantial market opportunity.
That’s where BiotechBeauty changes the game! We’re not only inclusive within our diverse shade ranges, but also in the fact that we perform our clinical trials on a vast range of skin tones. From the fairest to the deepest shades, we keep everyone in mind when crafting our skincare-powered makeup products!
What is clinical testing?
According to Lion Pose, a Sephora brand that does clinical testing on deeper skin, “Clinical testing is a cornerstone in deciphering the efficacy and safety of skincare formulations, especially when sorting through the huge array of products promising radiant, healthy skin. However, most skincare products do not require formal clinical testing.”
Read more here on objective clinical testing here, and how it’s different from consumer perception testing.
BiotechBeauty stands out because we do clinical testing (compared to brands that market unbacked claims!) AND we test on a diverse array of participants.
Why is this so important? Firstly, having a diverse testing population ensures that products are effective and safe for people with different skin tones, types, and conditions. Skin can react differently to various ingredients based on its melanin content, sensitivity, and other factors, making it essential to test products on a diverse range of individuals. Secondly, diverse clinical trials help in understanding how products perform across different demographics, leading to more inclusive and reliable results. This inclusivity can prevent adverse reactions that might only be evident in certain skin types or tones, thus enhancing consumer safety.
We really are investing in the science behind our biotech-powered beauty products! As the status quo for clinically-backed skincare and makeup shifts, we hope to see more brands changing the game by performing clinical testing on deeper skin tones.
What can you hope to see in the future with BiotechBeauty?
We're launching 5 shades of multi-sticks, 5 shades of bronzers, and 3 shades of highlighters, all designed to flatter a range of tones and undertones from fair to deep. Some of the most popular bronzer sticks on the market only have 3 shades, so we're making sure to include even more complexions with our offerings! All of our skincare-infused makeup products are also clinically tested on a range of skin tones from fair to deep, and on diverse skin types from sensitive to acne-prone. So, we’re confident that the makeup products we deliver offer microbiome and skin barrier support for all.
Let’s set the tone for inclusive beauty together.
XO,
BiotechBeauty
